Build, Connect and Spread
A Dynamic UX & AI System
This pioneering company in architecture and steel supplies has taken on the ambitious challenge of focusing the commercial efforts on digital channels while also promoting new loyalty strategies through the same medium.
AI&UX
The challenge. Users who are not so familiar with digital tools, those who use internet but tend to prefer physical catalogs and personalized service. A clear and easy navigate information architecture was essential for attract, engage, convert, and retain these users.
IxD&UX
A visually appealing and highly functional mobile interface was essential, as the website served as both a product catalog and a key tool for the sales team. This approach effectively engaged users, guiding them through the platform’s features.
Finally, joining a community and establishing the brand as a benchmark in architecture and emerging trends was a key milestone. We successfully combined sales objectives with strategic brand positioning, resulting in a highly satisfactory ROI and new projects backed by a fully renewed and qualified lead base.
Tools
Brand development, UI, UX & Frontend Develop:
