Digitalizing Steel
A UX Approach to Industrial Innovation
This pioneering architecture and steel supplier embraced the challenge of transitioning from traditional sales methods to a fully digital commercial strategy. The goal was clear: expand reach, foster loyalty, and reposition the brand in a competitive market through a strategic UX and AI system.
AI&UX
Many of the company’s clients were accustomed to physical catalogs and personalized service. The solution? A clear, intuitive information architecture that made digital browsing feel familiar, helping users navigate, engage, and convert with ease.
From Catalog to Conversion Tool
We designed a mobile-first interface that served both as a product catalog and a smart sales tool. Visually appealing and highly functional, the platform supported internal sales workflows while enhancing the customer experience across devices.
The project didn’t just digitize the company it positioned the brand as a forward-thinking reference in architecture and design. Community-building efforts and clear user flows generated measurable ROI, a stronger digital presence, and a qualified lead base ready to support future growth.
Tools
Brand development, UI, UX & Frontend Develop:
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