A comprehensive 360° project from brand concept to positioning strategy anchored by a vibrant and user-friendly virtual store. The goal was to craft a seamless shopping experience tailored to a young, trend-conscious audience.
We focused on minimizing the learning curve with intuitive navigation and a smooth product discovery flow. The design embraced playful visuals and bold microinteractions to match the energy of the brand.
The result was a digital space that didn’t just sell it invited exploration, community, and expression. It was a masterclass in aligning aesthetic, interaction, and performance to turn casual visitors into loyal brand advocates.
Tools
Brand development, UI, UX & frontend Develop: Fernando Calixto
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